LazerChampion - Emily Reed

LazerChampion - Emily Reed https://lazerchampion.com LazerChampion - Emily Reed Thu, 20 Apr 2023 16:17:54 +0000 https://lazerchampion.com en Untitled page http://lazerchampion.com/Untitled-page Thu, 20 Apr 2023 16:17:54 +0000 LazerChampion - Emily Reed 441574 TLDR http://lazerchampion.com/TLDR Tue, 18 Feb 2020 16:55:52 +0000 LazerChampion - Emily Reed 356750 Hi, I’m Emily Reed Creative Leader | Director | Mentor | Visual Storyteller Creative leadership is in my blood–I was born into an advertising family, both my Dad and brother are creative directors. I grew up playing "name that font," a game my father and I created while watching movies and television shows. I've worked as a creative director and art director for 18+ years, building a diverse background out of my experience with networks, agencies, and post-production houses — from both the client and agency perspective. This experience has allowed me to focus on advertising, branding/identity, motion graphics, and VFX projects. My goals and ethos have remained constant: to learn, grow, and create badass work. Compassion is a core value of mine, and I strive to lead by example and generate exceptional work across all mediums — broadcast, print, social, digital, experiential, and mobile. TL;DR — It's all about your crew. The most successful campaigns I've had the pleasure of leading have been brought to life by a cohesive, engaged team grounded in strategic thinking and possessed by the inextinguishable desire to craft exceptional creative work. Secret Sauce?I'm a strong, compassionate, strategic creative leader. Possessing a deep sense of personal integrity and drive to help others realize their potential. My passion and dedication to streamlining inefficiencies are inherent in my vision. Strengths - Strong Leader and Mentor Big picture thinker Calm under pressure Creative Strategic Thinker Great at juggling multiple projects Quick Learner Key Strengths - Leadership and collaboration - I love creating and achieving measurable goals. In addition to that, I relish working as a team and helping others on my team reach and exceed the potential they set for themselves. <img width="2778" height="4167" width_o="2778" height_o="4167" src_o="https://cortex.persona.co/t/original/i/f194bae5a9193f8d382c7b76f1ce4646ac4fdc62f66c3028b91453a44eb2b18c/B87A2567-14-1-2.jpg" data-mid="865965" border="0" data-scale="37"/> Oculus - Step into Rift Brand Campaign <img width="1000" height="562" width_o="1000" height_o="562" src_o="https://cortex.persona.co/t/original/i/822f94f3f963a361dd558173b05cf5fde3e87309eb8557bca83ab04eca808caa/Oculus_Rift_Mages_Tale_2_V6_LG.jpg" data-mid="865964" border="0" data-scale="100"/>Situation - Oculus wanted to communicate VR to the masses and launch its first advertising campaign. Our target was the gamer audience, which is known for being a challenging market to reach and to segment. Task - Build and foster a connective relationship with the client to understand their goals and develop a campaign and a team to facilitate those goals. We set goals through conversations, and creatively led work sessions. Bringing the tagline "Step into Rift" to life through the physical world splitting rifts to communicate the transportive power of Oculus technology.  Action - Campaign breakdown - Multiplatform social-first campaign Brand Anthem Video A series of key art pieces Targeted and social channel-specific approach to content communication Results - This led us to an award-winning campaign that resonated with the gamer audience. We were able to meet and exceed the sales goals for the rift brand through our advertising. Oculus Brand Campaign Toyota - Swagger Waggon 2.0<img width="843" height="403" width_o="843" height_o="403" src_o="https://cortex.persona.co/t/original/i/3829f382e0335fd3057be62ec4d361d7a96e1e75a61f60558e131b07f022ebb6/Hashi_TractorBeam03_Sienna2015_FB_843.jpg" data-mid="865966" border="0" /> Situation - Toyota wanted to launch the second edition of the Toyota Sienna endearingly named the "Swagger Wagon" in a social-first campaign with a rapid turnaround and limited budget available for the relaunch of the updated vehicle. Task - Doubled down on it being the year of the Dad, and we partnered with some incredible creative influencer Dads such as Convos with my 2-year-old and Action Movie Dad to create a series of videos highlighting parenting and the vehicle. We created a series of super fun and engaging content that showcased their humorous and unique parenting experiences. We launched a real-time social campaign, directly interacting with individuals on Twitter, where we had all hands on deck writing, designing, and approving content to push out into the world! Action - Campaign breakdown - Social-first campaign Six videos created with influencer Dads Real-time engagement posts Targeted social channel approach Multi-channel launch with specific outlets Results - This earned over 1.2 billion impressions. 58.5 million+ impressions across brand-owned content, mentions on social channels and 10,200 mentions on Twitter in addition to Toyota was thrilled with our success! Toyota Sienna - Swagger Wagon 2.0 Netflix - Agency Pitch <img width="2048" height="1152" width_o="2048" height_o="1152" src_o="https://cortex.persona.co/t/original/i/5ec842c6636fa9043106c69b87c25190a52796df3d654654ab5243fce1150af4/Ricardo_Quevedo_ALSM_billboard_ER-V5.2b.jpg" data-mid="865968" border="0" /> Situation - The multicultural agency BARÚ was looking to pitch Netflix to become a vendor agency. Though the agency has an arsenal of creative work that it has done in the past, the challenge is that they have no internal creative team. Task - Create and build a team of freelance creative talent and create a stellar deck to be awarded Netflix creative work. Requirements were leading the project, building the team, and executing the pitch from concept through execution. Action - Create and build a team from my roster of freelance creative talent Accomplished the project in-house at the agency with assistance from their internal account team Built a pitch deck and concepts in which we were able to overdeliver content to pitch to Netflix Pulled together our engaging creative as well as the work they had previously created into a successful pitch deck Results - Secured as an agency for Netflix and have had the pleasure of completing additional projects to date! Netflix Creative Work - Ricardo Quevedo Netflix Creative Work - Project MC2 & Terrace House Pitch Creative PDF Deck  Hi, I’m Emily Reed Creative Leader | Director | Mentor | Visual Storyteller Creative leadership is in my blood–I was born into an advertising family, both my... Peter Jones Productions - Branding & Website http://lazerchampion.com/Peter-Jones-Productions-Branding-Website Mon, 13 Jan 2020 22:05:48 +0000 LazerChampion - Emily Reed 353163 Peter Jones Productions - Branding & Website <BACKPeter Jones Productions is a full-service Emmy Award-winning entertainment company. Their passion for their craft is intoxicating. At their core, they believe in collaboration, partnership, and that the job is the boss. We partnered with PJP to create an updated brand identity, logo, collateral, and custom website for the company. <img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/7ad0ccf3d043ad1dcd8de15036a0331b65ba0eee5567723ee97d9e3072a77603/PJP_a4-letterhead-and-business-cards-mockup.jpg" data-mid="847235" border="0" /> <img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/e342e72cbaa4f6a0d827ed205737b52bdfedd1c037a8689763b9368fdc9e2a67/PJP_a4-letterhead-and-business-cards-mockup_02.jpg" data-mid="847242" border="0" /> <img width="3000" height="2000" width_o="3000" height_o="2000" src_o="https://cortex.persona.co/t/original/i/19b475d5cd49e8b39ba7d1d6583e06e219a86b326d4ab432e8e4da7cfb776c1e/PJP_Website_01.jpg" data-mid="847245" border="0" /><img width="2880" height="1800" width_o="2880" height_o="1800" src_o="https://cortex.persona.co/t/original/i/dded4d217b3507f1d162bf4f8bd4faf57b95ed7800db22402ce5408e30e7b595/02.png" data-mid="847246" border="0" /><img width="2880" height="1800" width_o="2880" height_o="1800" src_o="https://cortex.persona.co/t/original/i/d9ae5d9bd1e2fca48a98cb877fef9bb21ff381c19dc9b2b9ba8ed1860456683a/03.png" data-mid="847247" border="0" /><img width="2880" height="1800" width_o="2880" height_o="1800" src_o="https://cortex.persona.co/t/original/i/9d1cdb12f3cb877197a469c70258309e626f181e14c5a067dbf53e9ef67cc2ce/04.png" data-mid="847248" border="0" />http://peterjonesproductions.com/ Peter Jones Productions - Branding & Website <BACKPeter Jones Productions is a full-service Emmy Award-winning entertainment company. Their passion for... Oculus Rift - Step into Rift http://lazerchampion.com/Oculus-Rift-Step-into-Rift Tue, 20 Mar 2018 03:28:20 +0000 LazerChampion - Emily Reed 260111 Oculus Rift - Step into Rift <img width="1400" height="788" width_o="1400" height_o="788" src_o="https://cortex.persona.co/t/original/i/9c145970ad01eb4387f7ffab70422c7236d96ae9a1fd0e6ce4b034fe86106619/Lone_Echo_w_o_Hardware.jpg" data-mid="386290" border="0" data-scale="23"/>     <img width="1400" height="806" width_o="1400" height_o="806" src_o="https://cortex.persona.co/t/original/i/f3177d1b63ab60f295da24bad4a0f184d100bf4210cfc61e2f505deac7f0c574/Artika1_Final_wo_hardware.jpg" data-mid="386289" border="0" data-scale="23"/>     <img width="1400" height="809" width_o="1400" height_o="809" src_o="https://cortex.persona.co/t/original/i/e284a6c364e3f9119f93cc85e1c474404af2ceedf8002b771120e6ba19cf5d4f/Star_Trek_Final_Branding_wo_hardware.jpg" data-mid="386295" border="0" data-scale="23"/>    <img width="1400" height="788" width_o="1400" height_o="788" src_o="https://cortex.persona.co/t/original/i/354c1576de4b324be74153697d46103509cac938083e21fd34d7beb38f043afb/Oculus_Rift_1_Robo_without_device_LG.jpg" data-mid="386294" border="0" data-scale="23"/> Brand Anthem -  Directed by Michael Chaves - https://www.michael-chaves.com/ https://www.youtube.com/watch?v=5q6BcQq_yhw Key Art Direction & Design -  <img width="1400" height="788" width_o="1400" height_o="788" src_o="https://cortex.persona.co/t/original/i/9c145970ad01eb4387f7ffab70422c7236d96ae9a1fd0e6ce4b034fe86106619/Lone_Echo_w_o_Hardware.jpg" data-mid="386290" border="0" /><img width="1400" height="787" width_o="1400" height_o="787" src_o="https://cortex.persona.co/t/original/i/90c5a3bf9dfe0b52ca3e4a071c6e9024e6883b483f017c892188be153d86bb97/Oculus_Rift_Mages_Tale_2_V6_LG.jpg" data-mid="386292" border="0" /><img width="1400" height="788" width_o="1400" height_o="788" src_o="https://cortex.persona.co/t/original/i/354c1576de4b324be74153697d46103509cac938083e21fd34d7beb38f043afb/Oculus_Rift_1_Robo_without_device_LG.jpg" data-mid="386294" border="0" /><img width="1400" height="809" width_o="1400" height_o="809" src_o="https://cortex.persona.co/t/original/i/e284a6c364e3f9119f93cc85e1c474404af2ceedf8002b771120e6ba19cf5d4f/Star_Trek_Final_Branding_wo_hardware.jpg" data-mid="386295" border="0" /><img width="1400" height="788" width_o="1400" height_o="788" src_o="https://cortex.persona.co/t/original/i/4646a4e46c35c6b6ebd0dc3b574100177937905b7e41d3712a209e1a62ad2bd5/FOS_w_o_Hardware.jpg" data-mid="386291" border="0" /><img width="1400" height="806" width_o="1400" height_o="806" src_o="https://cortex.persona.co/t/original/i/f3177d1b63ab60f295da24bad4a0f184d100bf4210cfc61e2f505deac7f0c574/Artika1_Final_wo_hardware.jpg" data-mid="386289" border="0" /><img width="1400" height="806" width_o="1400" height_o="806" src_o="https://cortex.persona.co/t/original/i/073dac69de61e0236a06772235db5a79d5196f258544944f8dbef0964f294a99/Brass_Tactics_Final_wo_hardware.jpg" data-mid="386293" border="0" /><img width="1400" height="788" width_o="1400" height_o="788" src_o="https://cortex.persona.co/t/original/i/74e126ce63a5842881ce9bb41fae1795e1c58a6ccee584d35915815830459178/The_Climb_w_o_Hardware.jpg" data-mid="386296" border="0" />Role: Brand Creative Lead & Creative Director Oculus Rift - Step into Rift                Brand Anthem -  Directed by Michael Chaves... Microsoft Edge - The Lobster http://lazerchampion.com/Microsoft-Edge-The-Lobster Tue, 20 Mar 2018 03:21:31 +0000 LazerChampion - Emily Reed 260110 Microsoft Edge - The LobsterTo celebrate the launch of the Microsoft Edge - a series of videos were created to call out the specific features of the browser. We were invited to create a story of tab chaos - comes our response the story of a Mom who never gets caught forgetting the important details. Don't suffer from tab chaos. Organize your web. Microsoft Edge. The faster, safer browser designed for Windows 10. https://www.youtube.com/watch?v=MtHA7xTxDSU Role: Creative Director & Writer  Microsoft Edge - The LobsterTo celebrate the launch of the Microsoft Edge - a series of videos were created to call out the specific features of the browser. We... Toyota Corolla 50th Anniversary http://lazerchampion.com/Toyota-Corolla-50th-Anniversary Sun, 01 May 2016 22:13:51 +0000 LazerChampion - Emily Reed 65734 Toyota Corolla 50th Anniversary: Miles of Milestones <BACK Corolla’s reliability has been turning miles into milestones for 50 years, so to celebrate our big milestone; we want to share the fun, unexpected and authentic stories that our celebrity partners have experienced through time with the Corolla. In order to showcase the wildly fun, surprisingly meaningful or even just downright silly moments people can experience with their car, we want to tell our celebrity’s real-life Corolla stories in a bigger-than-life kind of way. The results were 600M+ impressions, 5.5M+ video views, and 259K engagements through a paid partnership with BuzzFeed and creatively leading and executing a 360 integrated campaign. Hannah Simone - When Dad taught Me to Parallel Park Gina Rodriguez - How to Make it in Your Car Through this campaign we: We partnered with BuzzFeed to create engaging and humorous video content with celebrity partners Hannah Simone from New Girl and Gina Rodriguez from Jane the Virgin (videos available to view below) Created a microsite with meme content and invited consumers to “share their #Corolla50 story” and drive to our online Meme generator Developed the concept, copy and visuals for the memes (meme’s posted below) Continue to drive consumer engagement with Meme generator giving fans the opportunity to share their historical moment in time with a Corolla and share on social media Create a story on social media for the brandMeme Content: <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/d6c21ad5600365d5bfcdcb6d9acc2cf4d69e80debba3b7a2c5f8da642255f3dd/1st-Gen_Toyota_Corolla_WalkInCloset.jpg" data-mid="52944" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/13a81eccf26f1714d264b2e2c49e94c3f9cc263ee8def9798df79473626eab91/2nd-Gen_Toyota_Corolla_PersonalSpace.jpg" data-mid="52946" border="0" data-scale="49"/>  <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/13a81eccf26f1714d264b2e2c49e94c3f9cc263ee8def9798df79473626eab91/2nd-Gen_Toyota_Corolla_PersonalSpace.jpg" data-mid="52946" border="0" data-scale="99"/><img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/5473b783b516342c96009fdf202fa1b0134be91a4532425b17c969aa9dbbc18b/6th-Gen_Toyota_Corolla_ParallelPark.jpg" data-mid="52949" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/34b6ca800cdb9debd84736de4a7a8386a6a16e53e3fda077f45bf6dfc0a24fc8/5th-Gen_Toyota_Corolla_Prom.jpg" data-mid="52948" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/349c0800eb40f194273e1ef020c3e96ed792b98b497b9bbe80cbba5a9aabde9d/3rd-Gen_Toyota_Corolla_Friendlist.jpg" data-mid="52950" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/95bc3f229f77d30c72a3953548f668dfc07cbd97b6a1e0cba7f29c09a8bc1626/6th-Gen_Toyota_Corolla_Pizza.jpg" data-mid="52951" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/3a8cc2a412b90ece7e2b32ab2133466e000ac547e63aa570c8edfb9cf51e1fac/8th-Gen_Toyota_Corolla_License.jpg" data-mid="52952" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/f933d3925e79ee2f9a9b58da58b13ff438aa9501653a2fd6dfe71c70d74ab074/9th-Gen_Toyota_Corolla_Adulting.jpg" data-mid="52953" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/b8062708ae5087d1ed5ee5346ab0ce5bdc80d92072c78fe3b91eb6b87a1d1849/7th-Gen_Toyota_Corolla_DriveIn.jpg" data-mid="52955" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/ecc83064a333bfe50fef8270d84303c73e5e2169917f1d95ed9acd743c4e565d/10th-Gen_Toyota_Corolla_Windows.jpg" data-mid="52954" border="0" data-scale="49"/> <img width="1200" height="627" width_o="1200" height_o="627" src_o="https://cortex.persona.co/t/original/i/07ba6858924efff85fde216b176f7f998f07c61a04af12aecd83b2e4093c2d75/11th-Gen_Toyota_Corolla_GPS.jpg" data-mid="52956" border="0" data-scale="49"/> Microsite Design: <img width="2560" height="1440" width_o="2560" height_o="1440" src_o="https://cortex.persona.co/t/original/i/7048f35b5581fbdb96448bd9b5e0a848c8f32de5696c4be7ff23da0d60103190/Microsite_Feed_v01.png" data-mid="52945" border="0" />Role: Lead Creative, Creative Director & Art Director Toyota Corolla 50th Anniversary: Miles of Milestones <BACK Corolla’s reliability has been turning miles into milestones for 50 years, so to... Home Page http://lazerchampion.com/Home-Page-1 Mon, 11 Jan 2016 19:16:33 +0000 LazerChampion - Emily Reed 12940 Lazer Champion / Emily Reed Creative Leader | Creative Strategist | Brand Storyteller  Highly accomplished, results-driven creative leader with deep experience across marketing and brand. She has a proven track record of transforming businesses through strategic thinking, sharp creativity, and a customer-first mindset. Passionate about optimizing processes and elevating culture, she thrives in environments where collaboration and purpose drive exceptional work. Emily doubles down on her belief that culture and passion are everything—they’re the base price of admission. Herbalife - Global Visual Identity & Digital Launch / Herbalife - Investor Day 2021 / Microsoft Edge - The Lobster /   Oculus  /  Netflix / FOX Upfronts 2019 /NextVR / Boom Fantasy - NBC Golf AppPeter Jones Productions - Branding & Website Dead Rising 4 - 12 Days of Christmas / Toyota Corolla 50th Anniversary /  Toyota Special Olympics World Games /Toyota Sienna Launch / The Mindy Project / To Be of Service / Los Angeles LGBT Center / Lady Valor: The Kristen Beck Story /  Rake / St. Michelle Wine Estates / American Idol: Season 13 / Almost Human / Dads - Title Sequence /  Fringe - Reality /  The Following - Pieces / Reel /  About Lazer Champion /  Lazer Champion / Emily Reed Creative Leader | Creative Strategist | Brand Storyteller  Highly accomplished, results-driven creative leader with deep experience... Reel http://lazerchampion.com/Reel Mon, 11 Jan 2016 19:07:02 +0000 LazerChampion - Emily Reed 13889 All that jazz. All that jazz. The Mindy Project http://lazerchampion.com/The-Mindy-Project Wed, 06 Jan 2016 04:12:59 +0000 LazerChampion - Emily Reed 12718 The Mindy Project<BACK With the launch of Mindy Kailing’s series The Mindy Project, my logo design was selected and has been used in all promotions for her show on Fox and also on Hulu.  <img src="https://payload.persona.co/1/0/5088/12718/Mindy_POC_792_792.jpg" alt="Mindy Project" width="1920" height="1505" style="width: 1101px; height: 863.023px;"> Role: Design Director, Art Director & Designer  The Mindy Project<BACK With the launch of Mindy Kailing’s series The Mindy Project, my logo design was selected and has been used in all promotions for her... The Following - Pieces http://lazerchampion.com/The-Following-Pieces Wed, 06 Jan 2016 03:39:30 +0000 LazerChampion - Emily Reed 12714 The Following - Pieces For the launch of Fox’s The Following we created a custom graphically treated spot to promo the thriller. Role: Design Director, Art Director The Following - Pieces For the launch of Fox’s The Following we created a custom graphically treated spot to promo the thriller. Role: Design Director, Art...